About tonies:
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.
Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.
Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:
As the Director of tonies' global product portfolio, you will determine the optimal offering for consumers through careful product lifecycle coordination and product performance analysis. This function is uniquely positioned to interact regularly with a wide variety of departments including Marketing, Supply Chain, and Finance. This role offers you the opportunity to interface with global and regional stakeholders at various levels of the organisation, including Senior Leadership, and have direct impact on key business decisions and the company’s long-term strategy.
Your tasks and responsibilities will include:
Portfolio Strategy and Development:
Develop and execute the overall strategy for the company’s product portfolio, encompassing both existing products and new offerings.
Conduct market analysis, customer segmentation, and competitive assessments to portfolio gaps and strengths.
Define and prioritize portfolio investments based on strategic fit, market potential, and financial viability.
Responsible for defining the business case, investment requirements & return on investment for new products.
Product Portfolio Performance Analysis
Lead data driven portfolio review to steer portfolio strategy on optimising the product assortment to meet local and global customer and financial metrics. Develop framework and KPIs to address incrementality and cannibalization.
Determine end of life SKU management and optimization strategies for sunsetting items with markets, finance and licensing teams. Determine the true profitability and commercial impact at the SKU level.
Make data-informed decisions based on a sound understanding of organisational priorities, customer targets, financial and operational impact.
Stakeholder Management And Collaboration
Serve as a strategic advisor to executive leadership and senior management on portfolio strategy, performance, and market dynamics.
Partner with central product management teams to evolve operating models and local inputs into the process for more granular planning.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.
We look forward to hearing from you!
Team Lead Talent Acquisition Germany
Esther Sommerfeld