Drive market context. Builds and maintains the necessary “outside-in” context of the market, consumers and competitors for the organization. Help shape the organziations’ perspective on what should we build for who, closely collaborating with global consumer insights, product and content teams.

Positioning and messaging. Establish a differentiated positioning and narrative for individual segments within the product portfolio. Define the market opportunity, target customer, buyer persona and create clear communications that accelerate them through the purchasing funnel. Establish clear value propositions for consumer and retailer communications.

Packaging. Leads the development and management of the packaging strategy, collaborating with the brand team on the execution. Develop product bundles, promotional, and point of purchase messaging and executions.

GTM and product launch. Drive the global GTM plan for product launches including on time delivery of the strategy and global toolkit to ensure local success. Global toolkit includes the briefing, strategy content, partnerships, and activations. It also includes development of retail and internal support materials.

• **Candidates must be currently located in the UK (London), France (Paris), the US (Boston) or Germany (ideally Düsseldorf)**

• 15+ years of product marketing experience at global consumer brands, with substantial experience within the CPG industry (toy experience a strong plus).  
• Strong expertise across both North American and European markets is required, including a deep understanding of omnichannel retail in these regions.
• Proven leadership for global  product messaging, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.

• Clear wins in developing and executing  product messaging and positioning globally for consumers that disrupted the marketplace. 

• Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal.

• Exceptional written and verbal communication skills. This role demands someone whose superpower is communicating effectively across multiple stakeholders.

• BS/BA degree in Marketing, Business, Product Development, or related field (MBA highly preferred)

• Strong familiarity with Circana data

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Flexible Working: Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 30 calendar days per year.
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.