(Senior) Licensing Manager (all genders)

Contrat à durée indéterminée (CDI), Temps plein · Remote (Germany), Düsseldorf

About tonies:
tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:

We’re looking for an experienced licensing professional to join our global licensing team. As Senior Licensing Manager, you’ll lead negotiations and partnerships that bring exceptional spoken word and music content to our platform, shaping an inspiring and imaginative listening experience for families.

This role is ideal for someone with deep licensing experience within the audio or entertainment sector - for example, from an audio streaming service, music label, publishing house, or content platform - who understands the nuances of rights management, deal structures, and creative collaboration in the world of audio storytelling.
Your tasks and responsibilities will include:
  • Lead the sourcing, negotiation, and execution of new licensing deals across multiple categories.

  • Manage relationships with key licensors and partners, driving long-term growth and mutual success.

  • Collaborate closely with internal teams (Content, Product, Legal, Finance) to align deals with business and creative goals.

  • Oversee contract lifecycles, renewals, and financial reporting to ensure accuracy and compliance.

  • Provide strategic market insight into audio trends, rights models, and partnership opportunities.

  • Represent licensing in marketing and promotional planning for licensed audio content.

What we are looking for:
  • 5+ years’ experience in licensing, content acquisition, or rights management, ideally gained at an audio platform or entertainment company.

  • Deep, international experience in licensing, with strong knowledge of audio IP rights, contract negotiation, and global licensing frameworks.

  • Proven ability to manage complex negotiations and build effective partnerships.

  • Commercially astute with excellent attention to detail and organisational skills.

  • Confident working cross-functionally in a fast-paced, international environment.

  • A passion for storytelling, creativity, and delivering meaningful audio experiences for children and families.

Why tonies?
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
***Our hiring team may be globally distributed. Please submit your CV in English!***


As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Florina Varga
Senior Talent Acquisition Manager
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