We are looking for a Senior Product Manager (Figurines) to help expand and evolve our figurine portfolio. This role requires a mix of strategic thinking, deep user empathy, and operational excellence. You’ll define how each new Tonie comes to life, balancing creative storytelling, design innovation, and long-term portfolio growth. Working closely with our content, hardware, and operations teams, you’ll ensure every figurine delights children and parents while strengthening the Tonies ecosystem.

This role is ideal for someone with consumer product experience, used to working in an international setting, who thrives on strategic thinking and cross-functional collaboration. 

Strategy & Roadmap

• Lead the figurines strategy for your product areas - from customer insight to commercial proposition - ensuring a strong rationale behind each product launch and alignment to Tonies goals

• Support the definition of the product roadmap for figurines in close collaboration with content and portfolio teams.

• Partner with the Product Director to define the strategic role of figurines within the broader Tonies experience ensuring a balance of new innovation with existing product improvement.
  
  

Product Development & Execution

• Drive early-stage exploration, ideation, and validation of new product concepts, balancing innovation with feasibility and commercial viability.

• Lead figurine development from concept through to production handoff, ensuring timely and high-quality delivery

• Monitor product performance post-launch and drive continuous improvement in development efficiency, sustainability, and user experience.

Go-to-Market & Commercial Impact

• Translate strategic priorities into clear product briefs, business cases and development initiatives.

• Translate strategic objectives into actionable go-to-market plans, partnering with sales and marketing to ensure strong impactful launches and global rollouts.

Consumer Insights & Performance Measurement

• Partner with research and product marketing to identify and execute competitive analysis, category insights, and research initiatives.

• Act as the voice of the consumer - gathering and analysing market trends, sales performance data, and user feedback to identify opportunities for improvement, help inform decision making and guide product design/refinement.

• Define success metrics (e.g., profitability, engagement, attachment rate, ratings and Reviews) and track performance over time

• Candidates must be currently located in the UK (London), Germany (Düsseldorf/Berlin) / France (Paris) or US (Boston)

• 7+ years of experience in product management for consumer products (preferably +2 years in a senior PM/Lead role)

• Proven success in taking products from concept to launch with measurable impact 

• A background in the toy industry/expertise in managing content-driven products 

• Solid grasp of commercial levers - including pricing, margin optimisation, and feature prioritisation.

• Experience working with cross-functional and global teams, spanning sales, marketing, operations, design and engineering.

• Analytical mindset with the ability to leverage data to drive decision-making.

• Experience managing complex cross-functional programs involving creative, technical, and operational stakeholders

• Fluent in English; other languages (e.g. German) are a plus due to our global footprint.

• Willingness to work across time zones within a global organization. The role will involve some travel, for example to the Dusseldorf office. 

• Experience mentoring Junior Product Managers (Preferable)

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.