Head of Omnichannel Sales, Canada - Toronto, CA

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

tonies® US is looking for a highly skilled and motivated Head of Sales, Canada who can define growth and establish tonies® as a leader for kids audio in Canada. tonies® is a fast-growing consumer product company dedicated to inspiring kids’ imagination and accelerating their development. 

This position will be based in Toronto, Canada, and will be responsible for managing the growth of the Canadian business, working closely with our Distributor in the market to monitor sales and operations, and driving tonies® successful brand presentation in Canada. 

• Develop and implement a comprehensive market entry and expansion strategy. 

• Analyze market trends, competition, and consumer behavior. 

• Establish short- and long-term business plans for the expansion in Canada. 

• Develop and manage budgets, forecasts, and financial reports. 

• Oversee day-to-day operation, driving efficiency, success, and a profitable partnership with our local distribution partner. 

• Grow our omnichannel sales footprint. 

• Grow and foster tonies® brand image and values in Canada.

• Product Localization: Work with the product development team so that the tonies® ecosystem meets the specific needs and preferences of the Canadian market. This could involve language localization, adapting to cultural nuances, and compliance with local safety standards and regulations. 

• A proven track record in a leadership role, with a preference for experience in the consumer goods or toy industry in the Canadian market. 

• Demonstrated experience running a business through brokerages / vendors of record.

• A business mindset with a strong sense of building a brand in a new market, ideally underlined by an MBA. Including financial management and budgeting skills. 

• Being adaptable and resilient, with the ability to thrive in a dynamic and fast-paced environment. 

• Understanding and appreciation of Canadian culture and business practices. 

• Analytical mindset and strategic planning capabilities. 

• Ideally, fluency in English and French. 

And most importantly, this potential team member will have the mindset to: 

• Leave a thumbprint (ownership mentality, not ego-driven but results-driven) 

• Speak the truth (have the hard conversations 

• Give Energy (positive attitude, solution-oriented) 

• Collaborative-Spirit (contribute everywhere, not just in their department/silo, want each other to succeed) 

• Scrappy Mentality (can adapt to the tools and situation and find solutions while working towards consistency, won't shut down when things change, able to pivot with good information)