tonies® is the world’s leading interactive audio platform for children. With over 10 million Tonieboxes and more than 125 million Tonies sold, our award winning, intuitive audio system delights families across the globe. It revolutionises the way children listen, play and learn independently – in a child-friendly creative, and screen-free way. As we enter a new growth
phase in Australia & New Zealand, we’re in true start-up mode locally – entrepreneurial, hands-on and fast-moving – backed by a proven global business and world-class licensed partners.
We’re looking for an outstanding Trade Marketing Manager, ANZ to bring the tonies® brand and portfolio strategy to life across retail in Australia and New Zealand. You will develop commercially compelling, customer-specific activation and promotional plans, work with Sales to present these to retail partners, and coordinate their delivery from planning through to high-quality execution.
This role is a great opportunity for someone who combines strong commercial thinking, creative flair and exceptional attention to detail to make a meaningful impact in a growing business. You will have the autonomy to identify opportunities and drive projects forward while working closely with the Senior Marketing Manager to ensure all activity remains aligned with the broader tonies® brand strategy.
Trade Marketing Manager ANZ (all genders)
Australia
Full-time
Permanent employee
About tonies:
You as part of tonies:
Reporting to the Senior Marketing Manager, tonies ANZ, and working closely with the ANZ Portfolio Manager, Sales, the local Distributor and global teams, you will translate agreed brand and portfolio strategies into effective trade- marketing plans across bricks-and-mortar and e-commerce channels.
You will develop retailer-specific activation recommendations, support Sales in presenting and securing retailer support, and manage approved plans through to execution and evaluation.
You will also play a key role in delivering trade and consumer-facing events outside of traditional retail, including Melbourne Toy Fair, industry events and experiential activations, ensuring every touchpoint is executed to a high standard and aligned with the tonies® brand.
This is a hands-on role - part trade marketer, part retailer partner and part project manager - suited to someone who can move confidently between commercial analysis, retailer presentations, creative development, detailed planning and execution.
You will develop retailer-specific activation recommendations, support Sales in presenting and securing retailer support, and manage approved plans through to execution and evaluation.
You will also play a key role in delivering trade and consumer-facing events outside of traditional retail, including Melbourne Toy Fair, industry events and experiential activations, ensuring every touchpoint is executed to a high standard and aligned with the tonies® brand.
This is a hands-on role - part trade marketer, part retailer partner and part project manager - suited to someone who can move confidently between commercial analysis, retailer presentations, creative development, detailed planning and execution.
Your tasks and responsibilities will include:
Trade & Channel Strategy
Retailer & Promotional Management
In-Store & E-Commerce Execution
Events & Experiential Execution
Performance Tracking & Reporting
Cross-Functional Leadership
- Develop the ANZ trade marketing strategy and annual promotional calendar in line with portfolio priorities and global brand direction.
- Translate brand and portfolio plans into channel and customer-specific go-to-market and activation plans.
- Use retailer, shopper and competitor insights to identify activation opportunities and continuously improve execution standards.
- Work with the Senior Marketing Manager, Portfolio and Sales teams to ensure trade plans are on-brand, commercially sound and operationally achievable.
- Contribute creative ideas that help tonies® stand out at retail and strengthen the shopper experience
Retailer & Promotional Management
- Own the promotional planning process end-to-end: proposals, retailer sign-off, in-market execution and post- promotion evaluation (ROI).
- Partner with Sales and the local Distributor to build and manage customer-specific programs, promotional calendars, exclusives and joint business plans.
- Negotiate and manage trade spend and A&P allocations for retail activations, ensuring efficient and accountable spend against agreed KPIs.
- Build effective working relationships with retailer marketing, category and e-commerce contacts.
In-Store & E-Commerce Execution
- Lead assortment, planogram, pricing and merchandising execution across key retail partners.
- Develop and roll out POS, merchandising units and in-store assets that bring the tonies® portfolio to life at shelf.
- Own online retail execution – product content, pricing parity, digital shelf presence and retailer media/marketplace
- placements – in partnership with E-commerce.
- Track competitor and category shelf presence, and recommend improvements to ranging and space allocation.
Events & Experiential Execution
- Support the planning and execution of trade and consumer-facing events outside of traditional retail, including
- Melbourne Toy Fair, industry events, consumer expos, pop-ups and immersive brand activations.
- Translate approved event concepts into detailed execution plans, managing timelines, budgets and key stakeholders including relevant IP partners, to ensure successful delivery.
- Coordinate agencies, suppliers and internal teams to deliver high-quality event experiences that reflect the tonies® brand.
- Take a hands-on role in the delivery of events, ensuring a consistently high standard of execution, presentation and attention to detail.
- Complete post-event reporting and identify opportunities to improve future activations.
Performance Tracking & Reporting
- Monitor sell-in and sell-through by customer and channel, flagging risks and opportunities to the Portfolio Manager and Sales.
- Report on promotional and trade activity performance against revenue, margin, A&P efficiency and SKU productivity targets.
- Maintain a clear and visible trade-marketing calendar and post-activity recap process to build an ongoing view of “what works” by channel and customer.
- Introduce and maintain practical processes, templates and tracking tools that improve team visibility and execution.
Cross-Functional Leadership
- Act as the key link between Portfolio/Marketing strategy and Sales/retail execution, ensuring plans are practical, on-brand and commercially sound.
- Work closely with Sales, Marketing, Finance, Supply Chain and E-commerce in ANZ to align trade plans with business objectives.
- Present trade plans, promotional recommendations and performance updates to internal stakeholders and key retail partners.
- Champion a test-and-learn, start-up mindset in a lean team environment.
What we are looking for:
Must-Haves
Nice-to-Haves
- 5+ years’ experience in trade marketing, category management or retail marketing, ideally within toy, licensed entertainment, kids’ or FMCG consumer products.
- Proven track record of building and executing promotional plans and retailer programs that deliver commercial results.
- Strong commercial acumen: promo ROI, trade spend management, pricing and margin awareness.
- Established relationships with, or strong understanding of, major ANZ retailers across grocery, mass, specialty toy and online channels.
- Excellent project management skills, comfortable managing multiple retailer programs and launches at once.
- Confident communicator and negotiator, able to influence both internal stakeholders and retail partners.
- Enjoy working in a lean, dynamic environment where you’re happy to flex across tasks and “do what’s needed” to get great outcomes.
Nice-to-Haves
- Experience with planogram tools and space planning.
- Background in audio, content, publishing or kids’ media.
- Familiarity with agile and modern project management approaches (e.g. Scrum, OKRs).
Why tonies?
- Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
- Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
- Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
- Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
- Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
- Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
- Discounts: Benefit from attractive discounts on our entire range of tonies products.
- Hybrid role: Regular in-office collaboration with flexibility to work from home for part of the week and occasional travel for market visits or global meetings, as required.
- Travel: Regular travel to retail partners and market visits across Australia and New Zealand, with occasional international travel for global meetings.
Good to know:
At tonies®, inclusion and diversity are part of our core principles. We celebrate the diverse talents, backgrounds, beliefs, and gender identities that come together under our roof. Every face is welcome, and we support everyone through all stages of their development with us.
We look forward to receiving your application!
Mark Duggan
General Manager, Australia & New Zealand
We look forward to receiving your application!
Mark Duggan
General Manager, Australia & New Zealand